12/07/2009

July Members’ Lunch

Philip HO is currently responsable for the global supply chain of Sanofi Pasteur’s pediatric range of vaccines for commercial operations. Prior to this, he held various roles within marketing operations which allowed him to give us a thorough overview of the impact of brand marketing on a global scale.
Philip LAST (Brand Development) then followed on with an animated overview of how to create value in the minds of consumers through brand communication and how to render them recession proof.
Download Philip Ho’s presentation on Global branding here Global_Marketing_Brand__Management.pdf